The Current Positioning Of PepsiCo

The Current Positioning Of PepsiCo Pepsi International is a world renowned brand. It is a very well organized multinational company, which operates almost all over the world. They produce, one of best carbonated drinks in the world. Pepsi is a symbol of hygiene, quality and service, all over the world. Pepsi is producing Cola for more than 100 years and it has dominated the world market for a long time. Its head office is in New York. PepsiCo is the second largest food and beverage company in the world. It manufactures markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages PepsiCo seeks to achieve growth and long-term value in its operational activities by creating competitive advantages through new product innovation. MISSION STATEMENT To be the worlds premier consumer Products Company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. VISION STATEMENT To be the worlds best beverage company. Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products. To increase the value of their shareholders investment through sales growth, cost control and wise investment of resources. FACTS ABOUT THE COMPANY Pepsi is a USA based public company whose stocks are available in New York. Mountain Dew, acquired by Pepsi-Cola in 1964, switches its advertising and package graphics room hillbillies to action-oriented scenes. The third Mountain Dew slogan appeared in 1973 Put A Little Yahoo in Your Life. PepsiCo acquired Pizza Hut, Inc. Pizza Hut was founded in 1958 by Dan and Frank Carney. Taco Bell is was acquired by Pepsi. Taco Bell was established in the mid 1960s by Glen Bell. PepsiCo purchased Kentucky Fried Chicken, the leader in the quick service chicken market. KFC was founded by Colonel Harland Sanders. Colonel Sanders began franchising the company in 1952. KFC was spun off along with Pizza Hut and Taco Bell businesses as Tricon Global Restaurants, Inc. in 1997. PepsiCo purchases Seven-Up International, the third largest franchise soft drink operation outside the United States SWOT Analysis, which is based on thorough review of the business (corporation, product category competition, customers and products), identities and evaluates the internal strengths and weakness of the companies well as its external threats and opportunities. The marketing mix is driven by the results of the SWOT analysis. 2.1. STRENGTHS Demand of Pepsi is more than its competitors. Company has a very established name and a good reputation. Pepsi has large market share than its competitors. As the target customers of Pepsi is young generation, so Pepsi has more brand loyal customers. Most of the customers are satisfied with the price of the Pepsi. Pepsi is an international company and it has a very strong position internationally. The environment of factory is very good and attractive. Pepsi spends a lot of budget on its advertising. Pepsi has a very vast distribution channel and it is easily available everywhere. Employees are also motivated. People like the taste and quality of Pepsi around the world Pepsi has heavy advertising and promotion activities Pepsi offers many discount schemes for customers time to time. Pepsi Cola is sponsoring sports, musical concerts, walks 2.2. WEAKNESSES Pepsi does not offer any sort of incentive or discount to its retailers. Pepsi target only young customers in their promotions. Crown of the disposable bottle is not good. Demand of disposal bottle is declining. Result of low profile or non-existent advertising Pepsi tin pack is not available in far off rural areas. Pepsi is not considering many potential outlets like hotels, college canteens etc. Most of the beverages supply is restricted to few countries. Lack of innovation. Lack of popularity of many Pepsis brands Health issues 2.3. OPPORTUNITIES Innovation Company may start entering rural areas also. The company may also diversify its business in some other potential business. Launch healthy drinks Increase mineral water sales Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for Pepsi to increase its sales through them. Overtake competitors Increase Awareness programs New technologies that access efficiencies. Launch other Pepsi variants in the untapped countries. 2.4. THREATS The main competitor of the company is the Coca Cola. At the international level, Pepsi has a very strong competition with Coke. Coke has started its advertisements more effectively to increase their demand and it is a very strong threat for Pepsi. New entrants are gaining market share Ongoing recession Cola drinks are not good for the health so the awareness level of the people is increasing which is a big threat to the company Decrease in Pepsi brand value in last few years. Some negative health effect Economy instability in third world countries Economic altitude become abortive Political instability in few countries The prices of raw materials such as sugar and metals using in manufacturing are increasing rapidly. Adversary is Thinking Seriously About Textile Sector Market Bounded brands 3.1. POLITICAL FACTORS: Political Stability Whenever the government is considered to be stable, the business will flourish. If there is political stability in the country the policies and strategies made by Pepsi can be consistent to be implemented. Foreign companies are also keen to invest in those countries which are politically stable where they have no fear of decline in their market share or shut down due to sudden change of government. Mixed Economy In mixed economy government and private sector both plays their role in developing the economy of the country. Investment by foreign companies like Pepsi is more likely to flourish in mixed economy. Laws Formulation Government has given copy rights to Pepsi so that another company cannot sell their product by the name of Pepsi. The countries where laws are formulated, the strategies and activities of the company are different. Social Responsibility Pepsis social responsibility is to provide its customers with clean and hygienic product so to do this they have increased the use of disposable bottles. 3.2. ECONOMIC FACTORS: Income and Income per Capita If the income level or per capita income of the people increases, it will have a positive effect on the consumption of Pepsi. Inflation If the country faces inflationary trend in the market, the price of the Pepsi will ultimately increase which will lower its demand. Consumption Behavior United Kingdom and other countries are consumption oriented societies. Due to demonstration effect the people are more inclined towards consumption than saving. So the people spent heavily on food items. Hence Pepsi has a good market share in the present circumstances. Income Distribution It means how much is in the hands of rich and poor class. In World 10% rich people posses 93% of wealth and 90% people posses 7% of wealth. If there is balanced distribution of income in the country, the consumption of the people will increase hence increasing the sales of beverages as well. Payment Mod As the use of plastic money is increasing the consumption pattern of the people are increasing. Although it will have a low affect on the consumption of Pepsi. Employment Opportunities As employment opportunities increase the living standard of the people increase and the people consume more. Aggregate Demand In case of Pepsi, aggregate demand of the product increases in the season of summer as the hot weather makes the consumers want to drink more. Aggregate Supply In summer season to cope up with the increasing demand they have to increase the aggregate supply of their product. Economic Policies Some of the economic policies which can affect the market of Pepsi are discussed below: Fiscal Policy It is the policy of taxes. If heavy tax is levied on Pepsi then its price will rise having negative effect on its consumption. Monetary Policy Monetary policy is made to restrict or increase the supply of money in the market. If policies are made to restrict the flow of money in the market, inflation can be controlled hence increasing the real income of the people which will ultimately affect the consumption of Pepsi. Price Policy If price of Pepsi is increased its demand will decrease and vice versa. Income Policy If income of the people will increase their purchasing power will increase and hence increasing the market share of Pepsi? 3.3. SOCIAL FACTORS: Psychographic It is a combination of demographic and psychological factors. Psychological attributes mean how you perceive things. The company will focus on the behavior of consumers and make different changes in their product quantity or quality and in promoting their product so that they can attract the customers. Keeping in view that the behavior of different consumers is not alike they have to make their marketing strategies in accordance with their requirements so that they are convinced to buy the product. Religious Religious factors can influence the market sales of Pepsi as it happened in 2003 when the U.S-led attack on Iraq, wide sections of society in Pakistan have banned American multinationals Coke and Pepsi Social Status Pepsi is a well renowned brand. People who are brand conscious will not drink beverages of lesser known brands. They will try to show their status by drinking Pepsi which is known to all as a quality drink. Media It is a very important factor for marketing. Media these days is a very effective way of inspiring people to buy a specific product. A good promotion can boast up sales to a great extent. 3.4. TECHNOLOGICAL FACTORS: Research and Development Through research and development quality of the product can be improved or better techniques or machinery can be developed which can increase the production. When technology is advance the supply of the product increase hence the company experiences growth in their business. Pepsi operates in almost all the countries and these are also technological factors: Introduction of cans and plastic Bottles Newer and attractive Designs State-of-the-Art plants Advertisement 3.5. OTHERS FACTORS: 3.5.1. DEMOGRAPHIC FACTORS: Age The requirements of different age groups are different. Pepsi should target that age group that consumes it the most and make promotional strategies according to their behavior. So their main target is the young generation. Education A company has to make promotional strategies keeping in view the customer level. If the percentage of education is high in a country then through advertisements people can be made well aware of their product and can convey their message easily. Promotion and education has a direct relationship. Population Distribution Population distribution means how much [population lives urban areas and rural areas. Pepsi is focusing on urban areas as people there are more inclined towards such beverage while people in rural areas are more inclined drinking desi drinks. 3.5.2. PHYSICAL FACTOR: Region World is divided into different geographical regions. Marketing and sales of Pepsi is different in different geographical regions. In hot areas its demand is more. City Size The cities which are densely populated the consumption of Pepsi is more. Climate Pepsi is more suitable for humid or hot weathered countries. It is a source of refreshment when a person is thirty due to the hot weather. Infrastructure Roads are the basic need for transportation of Pepsi from one place to another. Pepsi cannot open factories in every city so it has to transport it to other cities where Pepsi is demanded. Electricity is the basic necessity for production of any product. Constant load shedding slows down the process of production which leads to less production and low market share. The marketing world is full of surprises. Who could imagine that Coca Cola would be overtaken by Pepsi? If Coke could be overrun by Pepsi, it would be no wonder that Pepsi might be overtaken by some other beverage. The need then is to combine quality with ingenuity. Along with that, the reputation of the company has to be kept robust. Today we live in a fast moving world where novelty and newness count a lot. One cannot rest on ones laurels. Fresh efforts, newness of approach must remain the cardinal principles of a well orchestrated marketing strategy and the campaign must be relentless. A continuous bombardment in advertisement would convince the clients that Pepsi is a part of their lives. In order to live with style, Pepsi ought to be an essential ingredient of ones life. The Pepsi is at its maturity stage and the sales of company are not growing very rapidly. Company is doing a lot of promotional activities to let the product remain in the market. It holds a large share of the market and whenever the sales state declining, the company can improve it by different promotional activities. Marketers of Pepsi can try to improve sales by improving one or more marketing mix elements. They can cut prices to attract new users and competitors customers. They can also launch a better advertising campaign or use aggressive sales promotion to improve the sales. Thus, Pepsi is at its maturity stage. PEPSI, the choice of Generation next is not providing the first choice of young generation. A young generation wants something strong in cold drinks thus prefers Thumsup. Pepsi should come out with some extra strong taste to catch up maximum young generation to become exactly Generation Next drink. Company should appoint competent honest salesman so that they could provide schemes to the entire retailers cover their full route. It is often seen that some salesman do not intimate schemes to the retailer few of the retailers complained about it. So there should be frequent visits of Customer Executives to their respective areas to keep the shopkeepers benefited with various schemes. Delay in starting of supply vans from respective depot should be checked a proper time register should be maintained. Most of the retailers are complaining about non-fulfillment of commitments regarding their sampling. Company should make sure that the retailers get the sampling on time so that they are satisfied. Most of the retailers are complaining about delay no replacement of burst bottles. Marketing Management should sort some solutions to this major problem of replacing burst bottles. Half filled bottles should also be checked at the time of issue of goods from the distributors go down to the respective routes. Company should try to give some credit facility to the distributors so that they get motivated. Credit facility for retailers should be provided. Proper feedback system should be developed by ensuring regular visits check randomly at the various outlets Pepsi is a well renowned company and it has maintained its position well by understanding the client psychology, by ensuring quality, by introducing ingenuity in products, by enlarging its product base, by keeping economic factors in view and by intense and jazzy advertisements. Whenever and where ever there is a spotlight event, Pepsi must figure in, like the cricket and football matches between any country and many other such occasions. The key word for success in the Marketing World is to remain in the spotlight and that is what Pepsi is doing. SWOT Analysis of Pepsi, which is based on thorough review of the business (corporation, product category competition, customers and products), identities and evaluates the internal strengths and weakness of the company well as its external threats and opportunities.

Oryx and Crake Essay

Throughout the book we learn through flashbacks that Snowman was once jimmy, a young boy who was very different from Snowman. He was changed into the extremely depressed, negative, and socially lacking individual by certain hardships that occurred over his life time. He was abandoned by his parents, Lacked a social life, and his skills were grossly over looked in his society. All making Jimmy feel worthless and pointless spiraling him into the extreme state of depression that currently overtakes him as Snowman. All throughout Jimmy’s childhood there was an extreme lack of affection displayed. He eventually became completely abandoned by his mother and father. His mother with her running away and his father with marring Ramona and attempting to start a new family without him leaving him feeling alone and unwanted. â€Å"Things had changed a lot in the field since Jimmy came along! (came along, as if he hadn’t actually been born, but had just sort of dropped by for a visit. )† (302). Showing that Jimmy feels as though he is not wanted by his father and Ramona like he is not a part of their family at all. This caused Jimmy to avoid any time spent with his father and Ramona. Ramona invited Jimmy for the holidays, but he had no wish to go, so he pleaded overwork† (303). Since Jimmy did not feel as though he was wanted as part of their family he did not join them for normal family events. This caused Jimmy to miss out something everyone else had, a family. Jimmy has not ever really had a healthy social life. Apart from the women he slept with, he had not made friends other the Crake. This had a huge impact on Jimmy’s life, because Crake was away at another school and Jimmy was left to be by himself, causing Jimmy to become extremely lonely. He might go to the movie at the mall, just to convince himself he was part of a group of other people. † (307). When Jimmy worked at Anoo Yoo he did not make a single friend, he spent out his days alone only finding company over the internet or by pretend. He felt completely left out from all of his peers, like an outsider. â€Å"So this was the rest of his life. It felt like a party to which he’d been invited, but an address he couldn’t actually locate. Someone must be having fun at it, this life of his; only, right at the moment, it wasn’t him. † (305). Jimmy’s lack of social life and people skills caused him severe loneliness and depression. The society Jimmy lived in was completely focused on science, leaving no need for any other focuses. Because Jimmy’s talent was not with science but with words, it left his skill greatly underappreciated. He did not feel as though his skill was useful for anything important anymore. â€Å"He should have been pleased by his success with these verbal fabrications, but instead he was depressed by it. The memos that came from above telling him he’d done a good job meant nothing to him because they’d been dictated by semi-literates; all they proved was that no one at Anoo Yoo was capable of appreciating how clever he had been. (301). Although Jimmy was being praised he did not feel as he was being utilized properly, he felt as though he could do more. Overall making him feel useful and underappreciated. Overall Snowman’s personality is not without reason. He was never taught how to love by his parents, causing him to be incapable of a normal relationship with a woman. His lack of social life caused him to put himself down and make himself feel unwanted. He was never fully accepted for his talents even by his parents, because of the focus society had on science. Causing himself hatred, depression and loneliness.

What Pros Are Saying About Personal Essay Samples Middle School and What It Means For You

What Pros Are Saying About Personal Essay Samples Middle School and What It Means For You There are a few great topics to take into account when picking a topic for your argumentative essay. Bear in mind that a thesis statement for a persuasive essay needs to have a claim that could be disputed by other people. Writing an argumentative essay can at times be confusing as you don't necessarily understand how to compose a convincing argument. Writing a persuasive, argumentative essay can be challenging, and at times it can find a little confusing. Example E-learning is fantastic for students isn't a particular thesis statement and thus it is weak. Another last component is having the ability to draw out the advantages and disadvantages of the opposition and disprove their argument. To compose a middle school essay outline step one is to recognize the kind of essay you want to write. As an example, let's say you select the very first topic from our list. Definitions of Personal Essay Samples Middle School There's, obviously, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but usually, we figure out how to satisfy all the clients seeking urgent assistance. If you locate a particular moment (anywhere from 1 minute to a month) and share a thorough picture, you will get a distinctive topic. The past few sentences ought to be extremely clear and have an enduring image on your audience. It's very stressful once you want to compose a great deal of papers and have only a couple of days for them. The question we're attempting to cover within this essay is whether students ought to be permitted to use wise phones in their schools. There's a great deal of work which goes into crafting a great essay. So, in a brief story, you make a setting and characters and circumstances that show or reveal that, for example, a woman named Mary is experiencing profound isolation and loneliness within her role for a farmer's wife. In the same way, the family that hid Anne almost experienced many modifications, although they were Christians. Also, enable the minute you choose reveal your nature and character. Quite often, individuals may say that war does not really change children's lives, particularly if they aren't living close to the war, or if their family isn't directly affected by it. Sharing a hard time or moment in your life doesn't make you appear weak. Some people today think I'm not making the correct face. Choose from popular topics that they are passionate about. You may be rich but if you've got an awful personality people won't wish to be associated with you. If you get a nice and warm personality, individuals will be attracted to you and won't mind spending time with you. A Startling Fact about Personal Essay Samples Middle School Uncovered Afterwards, you must explain the explanations for which you support that side. You should first choose a good topic with an argument, credible information to back up your viewpoint, a good stance on your side, and a superb counter-argument that will help you sound less biased. Determine the least frequent channel and own it. You should make sure you keep on that 1 side during your whole essay. As a result, if you're fighting to compose a thesis statement for a persuasive essay and you would love to understand how to compose a thesis statement for a persuasive essay, keep in mind your thesis may include personal views and perceptions towards the subject. The Personal Essay is a distinctive genre which you will likely simply have to write once or, at most, twice in your whole life. Training to compose essays on various topics is going to be the ideal preparation to the exam. In spite of the well-accepted belief, year-round schooling does not have any constructive effect on education. In the same way, children wouldn't be in a position to go to most summer camps. In the end, teachers have to be paid for all of the weeks they're working. Intended for middle school.

Aldous Huxley s Brave New World - 1720 Words

In Aldous Huxley’s Brave New World, Huxley often repeats how important technology is in society. By using several references to technology, such as high-tech laboratory equipment that create new embryos and different types of helicopters for transportation, throughout the book, he proposes a radical idea that government can take advantage of people and their lifestyles by using technology. Huxley also uses the idea of a utopia in society, which is a place where all things are considered to be perfect or have no flaws. In this Utopia, the government uses a drug called soma to control the World State’s population. These ideas and consumables are considered to be the controlling aspects of society. In the novel, Brave New World society is considered to be a utopia due to the medicines and technology that has been created such as the drug soma. Because of the utopian society, people lack creativity and personality because of what the government has done. In the novel, Huxle y depicts order controlled by an all-powerful state trying to preserve its own stability and power. Just to give you a general idea, he would explain to them. For of course some sort of general idea they must have, if they were to do their work intelligently – though as little of one, if they were to be good and happy members of society, as possible. For particulars, as every one knows, make for virtue and happiness; generalities are intellectually necessary evils. Not philosophers but fret-sawyers andShow MoreRelatedAldous Huxley s Brave New World1334 Words   |  6 Pageso read Aldous Huxley’s Brave New World is to understand the fear for the future during the 1930’s. Widely considered ahead of its time, Brave New World is one of the most influential novels regarding the destructive outcome of genetic and public manipulation through regime control. The story contrasts two worlds: the traditional world where the â€Å"savages† reside and the new Worl d State: a negative utopia where unrestrained sexual freedom, reproductive technology, and mind numbing drugs run rampantRead MoreAldous Huxley s Brave New World1329 Words   |  6 PagesIn Aldous Huxley, Brave New World, life is peaceful without any rebellion from its citizens. The society is called ‘The World State’, where scientist can finally produce eggs, without women getting pregnant. As a result, there is no such thing as a â€Å"family†, and the word ‘Mother’ and ‘Father’ are consider as obscene. â€Å". . . the loathsomeness and moral obliquity of childbearing –– merely gross, a scatological rather than a pornographic impropriety† (Huxley 159). They use the Bokanovsky Process, inRead MoreAldous Huxley s Brave New World1080 Words   |  5 PagesComplete Control† Today, one s perceptions of happiness are more often than not associated with material achievements, advancements, or perhaps, love. In Brave New World, however, happiness is based upon the pursuit of stability and emotional equilibrium Aldous Huxley s dystopian novel, Brave New World serves as a warning of the ominous. Set in London, the totalitarian regime instills the motto of stability, community, [and] identity(Huxley.1.1) in its citizens. Huxley s dystopia attempts to findRead MoreAldous Huxley s Brave New World Essay1800 Words   |  8 PagesAccording to Webster’s New World Dictionary, bravery is â€Å"possessing or exhibiting courage or courageous endurance† (Agnes 178). Oftentimes, people are commended for acts of bravery they complete in the heat of a moment or overcoming a life-changing obstacle. Rarely one is commended for simply living a brave life, facing challenges they do not even understand. The characters in the Aldous Huxley’s Brave New Wor ld live a peculiar lifestyle demonstrating bravery for just breathing. Although Huxley’sRead MoreAldous Huxley s A Brave New World1649 Words   |  7 PagesAldous Huxley has presented us a compelling story in the 20th-century called a Brave New World. One of the most notable dystopian novels, it calls for a reader to conceptualize a world, in which society and science are synonymous with each other, history had faded far into obscurity, and Henry Ford, the creator of the assembly line, becomes a deity to many uniformed individuals. The book was about how humans are no longer created by the conventional means of mating, rather artificially, throughRead MoreAldous Huxley s Brave New World1904 Words   |  8 PagesAldous Huxley’s Brave New World, published in 1932, is a masterpiece of science fiction. 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Huxley helped shape the modern mind with provocative theories about humankind s destiny, and he was concerned with the possible social and moral implicationsRead MoreAldous Huxley s Brave New World1038 Words   |  5 PagesAldous Huxley, the author of Brave New World, portrays a World State that has made consumption one of its centerpieces. Economic stability is essential to the effectiveness of the World State. They are brainwashed by advertisements and organizations that make them feel as though they are free. The people within the World State continuously consume because of the conditioning they obtained when they were younger. They are educated that when an object or good is in need of fixing, they must get ridRead MoreAldous Huxley s Brave New World2645 Words   |  11 PagesTimes: Aldous Huxley was born into a family of renowned scientists in 1894. He lost his mother at age 14, became virtually blind due to illness three years later, and lost his older brother to suicide at age 21. Despite these setbacks, he went back to school after dropping out of Eton and earned a degree in English literature from Oxford. Because of his blindness, he was not able to do the scientific research he had previously wanted to do, and turned to writing. He wrote Brave New World in fourRead MoreAldous Huxley s Brave New World2041 Words   |  9 Pagesâ€Å"I wanted to change the world. But I have found that the only thing one can be sure of changing is oneself†- Aldous Huxley. Throughout Aldous Huxley’s life he encountered malicious experiences that changed him drastically. He found out that he was a great writer through the dreadful and exceptional events in his life. In the novel Brave New World, Huxley uses conflict and characterization to illustrate how the adv ancement of technology can potentially cause human destruction and how individual motivation